Value First, Then Price
Taylor & Francis Ltd, 2021
84,50 €On orderDelivery: 2-3 weeks
Value-based pricing—pricing a product or service according to its value to the customer rather than its cost—is the most effective and profitable pricing strategy. This innovative collection proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.
- ISBN-13
- 9781032012124
- ISBN-10
- 1032012129
- Publisher
- Taylor & Francis Ltd
- Year
- 2021
- Publication date
- 2021-12-28
- Pages
- 272
- Dimensions
- 245x175x20
- Weight
- 512