Viewpoints and Controversies in Sensory Science and Consumer Product Testing
Alejandra M. (IRIS: International Resources for Insights and Solutions, LLC, Mountainside, New Jersey) Munoz, Howard R. (Moskowitz Jacobs, Inc., White Plaines, New York) Moskowitz, Maximo C., Jr., Jr. (Department of Psychology, Arizona State University, Tempe, Arizona) Gacula
John Wiley and Sons Ltd, 2005
284,75 €On orderDelivery: 2-3 weeks
The authors skillfully present different approaches to the same problem and even different ways to look at the same type of data. If you have ever been stumped by a controversy in product assessment, the design of studies, or the analysis of data, you will find the answer in this book.
- ISBN-13
- 9780917678578
- ISBN-10
- 0917678575
- Publisher
- John Wiley and Sons Ltd
- Year
- 2005
- Publication date
- 2005-02-07
- Pages
- 492
- Dimensions
- 242x167x32
- Weight
- 876