The Psychology of Consumer Behavior
Brian Mullen, Johnson, Craig
Taylor & Francis Inc, 1990
259,95 €On orderDelivery: 2-3 weeks
The authors bring together a broad survey of small answers to a big question: "Why do consumers do what they do?". They present current psychological theory and research as it illuminates fundamental issues of behaviour, emphasizing how it can be employed to influence consumers.
- ISBN-13
- 9780898598575
- ISBN-10
- 0898598575
- Publisher
- Taylor & Francis Inc
- Year
- 1990
- Publication date
- 1990-05-01
- Pages
- 230
- Dimensions
- 234x156x
- Weight
- 590