The Cowboy Hero and Its Audience
The Popular Press, 2000
66,75 €On orderDelivery: 2-3 weeks
Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research.
- ISBN-13
- 9780879728113
- ISBN-10
- 0879728116
- Publisher
- The Popular Press
- Year
- 2000
- Publication date
- 2000-01-31
- Pages
- 216
- Dimensions
- 240x158x19
- Weight
- 333