Ethics in Social Marketing
Georgetown University Press, 2001
74,75 €On orderDelivery: 2-3 weeks
Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes.
- ISBN-13
- 9780878408207
- ISBN-10
- 0878408207
- Publisher
- Georgetown University Press
- Year
- 2001
- Publication date
- 2001-02-05
- Pages
- 224
- Dimensions
- 229x153x14
- Weight
- 364