The Balanced Scorecard
David P. Norton, Robert S. Kaplan
Harvard Business Review Press, 1996
45,95 €On orderDelivery: 2-3 weeks
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
- ISBN-13
- 9780875846514
- ISBN-10
- 0875846513
- Publisher
- Harvard Business Review Press
- Year
- 1996
- Publication date
- 1996-09-01
- Pages
- 336
- Dimensions
- 233x165x26
- Weight
- 666