Managing Today's Public Library
Darlene E. Weingand
Bloomsbury Publishing Plc, 1994
71,95 €On orderDelivery: 2-3 weeks
Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.
- ISBN-13
- 9780872878075
- ISBN-10
- 0872878074
- Publisher
- Bloomsbury Publishing Plc
- Year
- 1994
- Publication date
- 1994-03-15
- Pages
- 185
- Dimensions
- 161x236x19
- Weight
- 430