Pharmaceutical Marketing
Mickey C. Smith
Taylor & Francis Inc, 1991
317,25 €On orderDelivery: 2-3 weeks
In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and legal aspects of marketing pharmaceutical products, examines the consumers and prescribers, and explores successful marketing, pricing, and distributions strategies.
- ISBN-13
- 9780866568616
- ISBN-10
- 0866568611
- Publisher
- Taylor & Francis Inc
- Year
- 1991
- Publication date
- 1991-10-24
- Pages
- 440
- Dimensions
- 162x239x31
- Weight
- 762