The Choice Factory
25 behavioural biases that influence what we buy
Shotton, Richard
Harriman House Publishing, 2018
25,50 €On orderDelivery: 2-3 weeks
A pioneering examination of how to best apply behavioural economics to marketing.
- ISBN-13
- 9780857196095
- ISBN-10
- 085719609X
- Publisher
- Harriman House Publishing
- Year
- 2018
- Publication date
- 2018-02-12
- Pages
- 220
- Dimensions
- 217 x 141 x 15
- Weight
- 320