Qualitative Consumer and Marketing Research
Eileen Fischer, Robert Kozinets, Russell W. Belk
SAGE Publications Ltd, 2012
96,95 €On orderDelivery: 2-3 weeks
Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research.
- ISBN-13
- 9780857027672
- ISBN-10
- 0857027670
- Publisher
- SAGE Publications Ltd
- Year
- 2012
- Publication date
- 2012-12-14
- Pages
- 240
- Dimensions
- 239x163x13
- Weight
- 432