Strategic Planning Systems in Hospitality and Tourism
Luiz (Professor of BioMarketing and Futures Research, University of Suffolk, UK and The University of South Pacific, Fiji) Moutinho, P (Cardiff Business School, University of Wales, UK) Phillips
CABI Publishing, 1998
124,75 €On orderDelivery: 2-3 weeks
It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI).
- ISBN-13
- 9780851992860
- ISBN-10
- 0851992862
- Publisher
- CABI Publishing
- Year
- 1998
- Publication date
- 1998-09-01
- Pages
- 224
- Dimensions
- 234x156x