Tourism SMES, Service Quality and Destination Competitiveness
CABI Publishing, 2005
163,50 €On orderDelivery: 2-3 weeks
This book focuses in on the dominant role of SMEs (small and medium-sized enterprises) in the tourism and hospitality industry. It explores their impact on consumer perceptions of a destination, drawing on examples of small hotels, guesthouses, cafes and restaurants. This edited collection of international papers fully explores the dynamics SMEs.
- ISBN-13
- 9780851990118
- ISBN-10
- 0851990118
- Publisher
- CABI Publishing
- Year
- 2005
- Publication date
- 2005-06-09
- Pages
- 400
- Dimensions
- 244x172x