Tourism, Technology and Competitive Strategies
Auliana (Tourism Consultant, ‘Caribbean Future’, Germany and Trinidad) Poon
CABI Publishing, 1993
67,50 €On orderDelivery: 2-3 weeks
This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970's, and how this technology and innovation is creating a new "best practice" of flexibility, market segmentation and diagonal integration within tourism.
- ISBN-13
- 9780851989501
- ISBN-10
- 0851989500
- Publisher
- CABI Publishing
- Year
- 1993
- Publication date
- 1993-06-01
- Pages
- 352
- Dimensions
- 231x157x23
- Weight
- 576