Customer Relationship Management Systems Handbook
Duane E. Sharp
Taylor & Francis Ltd, 2002
196,75 €On orderDelivery: 2-3 weeks
Presents a description and analysis of the concepts, processes, and technologies used in the development and implementation of an effective customer relationship (CRM) strategy. This title takes readers through the evolution of CRM - from its early beginning to sophisticated data warehouse-based systems.
- ISBN-13
- 9780849311437
- ISBN-10
- 0849311438
- Publisher
- Taylor & Francis Ltd
- Year
- 2002
- Publication date
- 2002-07-19
- Pages
- 264
- Dimensions
- 254x178x
- Weight
- 570