The Handbook of Marketing Strategy for Life Science Companies
Jean-Francois Denault
Taylor & Francis Inc, 2018
89,95 €On orderDelivery: 2-3 weeks
The objective of this book is to focus exclusively on the marketing aspects for life sciences, providing entrepreneurs with a toolkit of tools they can use throughout the marketing process, from market planning to commercialization.
- ISBN-13
- 9780815376880
- ISBN-10
- 081537688X
- Publisher
- Taylor & Francis Inc
- Year
- 2018
- Publication date
- 2018-06-01
- Pages
- 201
- Dimensions
- 158x234x27
- Weight
- 358