Pricing in Business
Douglas Hague
Taylor & Francis Inc, 2019
63,75 €On orderDelivery: 2-3 weeks
This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved.
- ISBN-13
- 9780815370451
- ISBN-10
- 0815370458
- Publisher
- Taylor & Francis Inc
- Year
- 2019
- Publication date
- 2019-11-12
- Pages
- 338
- Dimensions
- 234x156x
- Weight
- 1100