Handbook of Research Methods in Consumer Psychology
Taylor & Francis Inc, 2019
392,75 €On orderDelivery: 2-3 weeks
In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.
- ISBN-13
- 9780815352938
- ISBN-10
- 081535293X
- Publisher
- Taylor & Francis Inc
- Year
- 2019
- Publication date
- 2019-04-29
- Pages
- 528
- Dimensions
- 254x178x
- Weight
- 453