Transnational Marketing in the Information Age
Diane M. Desimone
Taylor & Francis Inc, 1998
317,25 €On orderDelivery: 2-3 weeks
Identifies the changes to traditional core marketing that are needed to address the new transnational environment and advances in information communication technologies.
- ISBN-13
- 9780815333111
- ISBN-10
- 0815333110
- Publisher
- Taylor & Francis Inc
- Year
- 1998
- Publication date
- 1998-11-01
- Pages
- 164
- Dimensions
- 216x138x
- Weight
- 384