Attitudes And Persuasion

Richard E Petty

Taylor & Francis Inc, 1996

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This book provides a needed survey of a truly remarkable number of different theoretical approaches to the related phenomena of attitude and belief change. It focuses on variable perspective theory which is far more deserving of attention than the present level of research activity.

ISBN-13
9780813330051
ISBN-10
081333005X
Publisher
Taylor & Francis Inc
Year
1996
Publication date
1996-01-26
Pages
336
Dimensions
151x229x13
Weight
524