Marketing and Public Relations for Libraries
Cosette Kies
Scarecrow Press, 1987
77,50 €On orderDelivery: 2-3 weeks
A theoretical approach to the marketing/PR process within the management structure of libraries. The emphasis is on current marketing practice and how it is being used in libraries, as well as on its potential for use in libraries.
- ISBN-13
- 9780810846562
- ISBN-10
- 081084656X
- Publisher
- Scarecrow Press
- Year
- 1987
- Publication date
- 1987-01-01
- Pages
- 213
- Dimensions
- 138x216x17
- Weight
- 284