Strategic Reputation Management
Pekka Aula, Saku Mantere
Taylor & Francis Inc, 2008
86,25 €On orderDelivery: 2-3 weeks
Examines the ways in which organizations achieve "goodness" through reputation, reputation management and reputation strategies. This book presents a contemporary model of strategic reputation management. It introduces the eight generic reputation strategies, through which organizations can organize their stakeholder relationships in various ways.
- ISBN-13
- 9780805864267
- ISBN-10
- 0805864261
- Publisher
- Taylor & Francis Inc
- Year
- 2008
- Publication date
- 2008-04-24
- Pages
- 256
- Dimensions
- 229x153x21
- Weight
- 488