Brick & Mortar Shopping in the 21st Century
Taylor & Francis Inc, 2007
259,95 €On orderDelivery: 2-3 weeks
Addresses questions such as: which psychological theories can provide insights into why so many consumers still flock to traditional shopping environments? What situational factors promote or inhibit 'physical' shopping? Which methodologies best capture moderators and mediators of various shopping behaviors?
- ISBN-13
- 9780805863949
- ISBN-10
- 080586394X
- Publisher
- Taylor & Francis Inc
- Year
- 2007
- Publication date
- 2007-10-24
- Pages
- 332
- Dimensions
- 229x152x
- Weight
- 567