Visual Marketing
Taylor & Francis Inc, 2007
259,95 €On orderDelivery: 2-3 weeks
Aims to further research and theory development in visual marketing. This book includes chapters that represent an array of issues in visual marketing. It addresses three areas in theory: attention and perception, visual cognition and action and choice. It is of interest to undergraduate and graduate students in marketing, and social psychology.
- ISBN-13
- 9780805862928
- ISBN-10
- 0805862927
- Publisher
- Taylor & Francis Inc
- Year
- 2007
- Publication date
- 2007-09-19
- Pages
- 320
- Dimensions
- 229x162x23
- Weight
- 750