Deception In The Marketplace
David M. (University of Oregon, Eugene, USA) Boush, Marian (University of Oregon, Eugene, USA) Friestad, Peter (University of Oregon, Eugene, USA) Wright
Taylor & Francis Inc, 2009
259,95 €On orderDelivery: 2-3 weeks
Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.
- ISBN-13
- 9780805860863
- ISBN-10
- 080586086X
- Publisher
- Taylor & Francis Inc
- Year
- 2009
- Publication date
- 2009-05-14
- Pages
- 258
- Dimensions
- 238x161x17
- Weight
- 480