Predicting and Changing Behavior
Icek (University of Massachusetts Amherst.University of Massachusetts, USA) Ajzen, Martin (University of Pennsylvania, USA) Fishbein
Taylor & Francis Inc, 2009
259,95 €On orderDelivery: 2-3 weeks
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
- ISBN-13
- 9780805859249
- ISBN-10
- 0805859241
- Publisher
- Taylor & Francis Inc
- Year
- 2009
- Publication date
- 2009-07-27
- Pages
- 538
- Dimensions
- 237x162x35
- Weight
- 950