Tracking the Audience
Karen (Missouri State University, USA) Buzzard
Taylor & Francis Inc, 2012
81,50 €On orderDelivery: 2-3 weeks
In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key methodological factors that have influenced audience ratings, tracing the practice’s history from its early beginnings up to its most recent advances.
- ISBN-13
- 9780805858525
- ISBN-10
- 0805858520
- Publisher
- Taylor & Francis Inc
- Year
- 2012
- Publication date
- 2012-04-12
- Pages
- 192
- Dimensions
- 226x153x10
- Weight
- 276