Consumer Behavior and Advertising Involvement
Edward P. (Cahill Gordon & Reindel, LLP, New York, USA) Krugman
Taylor & Francis Inc, 2008
259,95 €On orderDelivery: 2-3 weeks
Herbert Krugman is the past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology.
- ISBN-13
- 9780805857887
- ISBN-10
- 0805857885
- Publisher
- Taylor & Francis Inc
- Year
- 2008
- Publication date
- 2008-05-28
- Pages
- 354
- Dimensions
- 237x151x24
- Weight
- 626