Psycholinguistic Phenomena in Marketing Communications
Taylor & Francis Inc, 2006
259,95 €On orderDelivery: 2-3 weeks
Psycholinguistic Phenomena in Marketing Communications is the first book to address the growing research in the field of consumer behavior concerning psycholinguistics and the applications of psycholinguistic theory to advertising and marketing communications.
- ISBN-13
- 9780805856903
- ISBN-10
- 0805856900
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-12-12
- Pages
- 310
- Dimensions
- 235x163x21
- Weight
- 552