Handbook of Consumer Psychology
Taylor & Francis Inc, 2008
220,75 €On orderDelivery: 2-3 weeks
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
- ISBN-13
- 9780805856033
- ISBN-10
- 080585603X
- Publisher
- Taylor & Francis Inc
- Year
- 2008
- Publication date
- 2008-02-08
- Pages
- 1296
- Dimensions
- 262x183x65
- Weight
- 2022