Applying Social Cognition to Consumer-Focused Strategy
Taylor & Francis Inc, 2005
157,50 €On orderDelivery: 2-3 weeks
This edited volume discusses contributions the field of social cognition makes to advertising and consumer psychology--including models of persuasion, the attitude-behavior relation, judgment and inference, cognitive representation, and decision making.
- ISBN-13
- 9780805855203
- ISBN-10
- 0805855203
- Publisher
- Taylor & Francis Inc
- Year
- 2005
- Publication date
- 2005-07-28
- Pages
- 414
- Dimensions
- 233x154x28
- Weight
- 930