Gaining Influence in Public Relations
Bruce K. Berger, Bryan H. Reber
Taylor & Francis Inc, 2005
97,25 €On orderDelivery: 2-3 weeks
Explains how professionals can increase their influence in practice to help their organizations achieve success. This book explores the territories of power, resistance, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by using a range of influence resources, strategies, and tactics.
- ISBN-13
- 9780805852936
- ISBN-10
- 080585293X
- Publisher
- Taylor & Francis Inc
- Year
- 2005
- Publication date
- 2005-12-22
- Pages
- 292
- Dimensions
- 230x159x16
- Weight
- 422