Creating Images and the Psychology of Marketing Communication
Taylor & Francis Inc, 2006
157,50 €On orderDelivery: 2-3 weeks
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
- ISBN-13
- 9780805852165
- ISBN-10
- 0805852166
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-01-17
- Pages
- 442
- Dimensions
- 229x152x
- Weight
- 980