Online Consumer Psychology
Taylor & Francis Inc, 2005
317,25 €On orderDelivery: 2-3 weeks
This edited volume--sponsored by the SCP and similar to Schumann/Thorson "Advertising and the World Wide Web (`99)"--contains historical and theoretical foundations of the Internet. It will discuss the structure of Web advertising and serves to better ac
- ISBN-13
- 9780805851540
- ISBN-10
- 0805851542
- Publisher
- Taylor & Francis Inc
- Year
- 2005
- Publication date
- 2005-01-13
- Pages
- 574
- Dimensions
- 238x161x34
- Weight
- 946