Competitive Strategy for Media Firms
Sylvia M. Chan-Olmsted
Taylor & Francis Inc, 2005
259,95 €On orderDelivery: 2-3 weeks
Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise
- ISBN-13
- 9780805848120
- ISBN-10
- 0805848126
- Publisher
- Taylor & Francis Inc
- Year
- 2005
- Publication date
- 2005-09-29
- Pages
- 256
- Dimensions
- 160x238x22
- Weight
- 492