The Psychology Behind Trademark Infringement and Counterfeiting
J. L. Zaichkowsky
Taylor & Francis Inc, 2006
89,95 €On orderDelivery: 2-3 weeks
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.
- ISBN-13
- 9780805847932
- ISBN-10
- 0805847936
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-06-06
- Pages
- 322
- Dimensions
- 229x152x
- Weight
- 600