The Psychology Behind Trademark Infringement and Counterfeiting
J. L. Zaichkowsky
Taylor & Francis Inc, 2006
259,95 €On orderDelivery: 2-3 weeks
As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task.
- ISBN-13
- 9780805847925
- ISBN-10
- 0805847928
- Publisher
- Taylor & Francis Inc
- Year
- 2006
- Publication date
- 2006-05-31
- Pages
- 328
- Dimensions
- 229x152x
- Weight
- 572