Advertising to Children on TV
Barrie Gunter, Caroline Oates, Mark Blades
Taylor & Francis Inc, 2004
259,95 €On orderDelivery: 2-3 weeks
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
- ISBN-13
- 9780805844887
- ISBN-10
- 0805844880
- Publisher
- Taylor & Francis Inc
- Year
- 2004
- Publication date
- 2004-08-16
- Pages
- 224
- Dimensions
- 229x152x
- Weight
- 570