Resistance and Persuasion

Taylor & Francis Inc, 2003

259,95 €On orderDelivery: 2-3 weeks

This book will focus on the important role of resistance in the persuasion process. It will be of interest to persuasion professors, researchers, graduate students, and practitioners in the fields of social psychology, marketing, and communications.

ISBN-13
9780805844863
ISBN-10
0805844864
Publisher
Taylor & Francis Inc
Year
2003
Publication date
2003-12-01
Pages
350
Dimensions
229x152x
Weight
590