Sex in Advertising

Taylor & Francis Inc, 2002

259,95 €On orderDelivery: 2-3 weeks

A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.

ISBN-13
9780805841176
ISBN-10
0805841172
Publisher
Taylor & Francis Inc
Year
2002
Publication date
2002-12-01
Pages
306
Dimensions
229x152x
Weight
281