Rumors and Rumor Control
Allan J. Kimmel
Taylor & Francis Inc, 2003
99,75 €On orderDelivery: 2-3 weeks
Vol sheds light on rumor phenomenon by integrating approaches from behavioral science, marketing & comm., & offers strategies for preventing & neutralizing rumors in business. For students/scholars in public relations, social psych, management & org comm
- ISBN-13
- 9780805838763
- ISBN-10
- 0805838767
- Publisher
- Taylor & Francis Inc
- Year
- 2003
- Publication date
- 2003-10-01
- Pages
- 268
- Dimensions
- 230x152x18
- Weight
- 390