Research in Media Promotion
Taylor & Francis Inc, 2000
259,95 €On orderDelivery: 2-3 weeks
This collection presents current research and theory in media promotion and explores future directions. For students, scholars and researchers in media promotion, media marketing, media advertising theory, and broadcasting.
- ISBN-13
- 9780805833829
- ISBN-10
- 080583382X
- Publisher
- Taylor & Francis Inc
- Year
- 2000
- Publication date
- 2000-08-01
- Pages
- 378
- Dimensions
- 236x157x30
- Weight
- 750