Advertising and the World Wide Web
Taylor & Francis Inc, 1999
259,95 €On orderDelivery: 2-3 weeks
Volume composed of papers presented at the 1996 Advertising & Consumer Psych. Conf., but all papers have been updated up through June 1998. Traces web advertising from its inception until now, as the Web has become a high-impact forum for advertising.
- ISBN-13
- 9780805831481
- ISBN-10
- 0805831487
- Publisher
- Taylor & Francis Inc
- Year
- 1999
- Publication date
- 1999-04-01
- Pages
- 328
- Dimensions
- 229x152x
- Weight
- 635