Measuring Advertising Effectiveness
Taylor & Francis Inc, 1997
115,75 €On orderDelivery: 2-3 weeks
Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.
- ISBN-13
- 9780805828122
- ISBN-10
- 0805828125
- Publisher
- Taylor & Francis Inc
- Year
- 1997
- Publication date
- 1997-05-01
- Pages
- 424
- Dimensions
- 230x153x20
- Weight
- 780