Social Marketing
Taylor & Francis Inc, 1997
259,95 €On orderDelivery: 2-3 weeks
This volume brings together academic, governmental, and for-profit experts on advertising to address issues of social marketing, which represents an increasingly important corner of marketing. For marketers, consumer psychologists, and policy makers.
- ISBN-13
- 9780805824995
- ISBN-10
- 0805824995
- Publisher
- Taylor & Francis Inc
- Year
- 1997
- Publication date
- 1997-05-01
- Pages
- 474
- Dimensions
- 242x159x29
- Weight
- 822