Understanding Consumer Decision Making
Taylor & Francis Inc, 2001
259,95 €On orderDelivery: 2-3 weeks
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
- ISBN-13
- 9780805817300
- ISBN-10
- 0805817301
- Publisher
- Taylor & Francis Inc
- Year
- 2001
- Publication date
- 2001-05-01
- Pages
- 466
- Dimensions
- 229x152x
- Weight
- 1020