New infotainment Technologies in the Home
Taylor & Francis Inc, 1996
259,95 €On orderDelivery: 2-3 weeks
Presenting a multidisciplinary approach on the demand side issues of new information technologies in the home, this text examines how consumers adopt and use Information Technology (IT), the strategies IT marketers use to reach consumers, and the public policies that help and protect consumers.
- ISBN-13
- 9780805816266
- ISBN-10
- 0805816267
- Publisher
- Taylor & Francis Inc
- Year
- 1996
- Publication date
- 1996-03-01
- Pages
- 300
- Dimensions
- 229x152x
- Weight
- 658