Management of Corporate Communication
Robert L. Heath
Taylor & Francis Inc, 1994
98,75 €On orderDelivery: 2-3 weeks
While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.
- ISBN-13
- 9780805815528
- ISBN-10
- 080581552X
- Publisher
- Taylor & Francis Inc
- Year
- 1994
- Publication date
- 1994-06-01
- Pages
- 316
- Dimensions
- 234x161x18
- Weight
- 444