Values, Lifestyles, and Psychographics
Taylor & Francis Inc, 1997
259,95 €On orderDelivery: 2-3 weeks
A collection that features papers presented at the annual Advertising and Consumer Psychology Conference.The first section deals with theoretical and conceptual issues in advertising research, while the second section presents chapters devoted to improving methodology.
- ISBN-13
- 9780805814965
- ISBN-10
- 0805814965
- Publisher
- Taylor & Francis Inc
- Year
- 1997
- Publication date
- 1997-04-01
- Pages
- 430
- Dimensions
- 229x152x
- Weight
- 960