Global and Multinational Advertising
Taylor & Francis Inc, 1994
55,95 €On orderDelivery: 2-3 weeks
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.
- ISBN-13
- 9780805813951
- ISBN-10
- 0805813950
- Publisher
- Taylor & Francis Inc
- Year
- 1994
- Publication date
- 1994-09-01
- Pages
- 278
- Dimensions
- 229x152x
- Weight
- 510