Brand Equity & Advertising
Taylor & Francis Inc, 1993
149,95 €On orderDelivery: 2-3 weeks
The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding. This book consists of papers delivered by experts from academia and industry discussing issues regarding the role of advertising in the establishment and maintenance of brand equity.
- ISBN-13
- 9780805812848
- ISBN-10
- 0805812849
- Publisher
- Taylor & Francis Inc
- Year
- 1993
- Publication date
- 1993-04-01
- Pages
- 390
- Dimensions
- 229x152x26
- Weight
- 554